Alta TsengABOUT

While working on media programs for initiatives such as Al Gore’s Sustainable America and Mtv’s World AIDS Day, I cultivated my passion for messages with meaning. A desire to bridge my marketing experience with my love of design led to a Masters of Arts in Visual Communications focusing on Social Responsibility. With a team of talented creatives and developers, I’m happily providing creative solutions for a range of clients which have included: Aéropostale, Downtown Women’s CenterDr. Dan SiegelGap Inc., HarperCollins Publishers, Leapfrog EnterprisesMustache Agency, Rick Hanson, PhD.Saint Peter’s ChurchTeachers College Columbia UniversityThe New School, Tiny PrintsWedding Paper Divas, and Wildlife Works.

My work is deeply inspired and influenced by cultures, faces and philosophies from around the world. I currently spend my time between New York, California and any foreign land I can get my hands on…and somewhere in between comes dance, guitar, writing, refinishing furniture, and making random things for friends and family. I try to stay close to my love of the arts and have enjoyed the honor of exhibiting work in a handful of galleries and shows.

DESIGN PHILOSOPHY

I believe beauty moves us in far greater ways than we will ever be able to comprehend or commercialize. I believe artists and scientists are strikingly similar creatures, they just happen to be sitting on different sides of the same mesmerizing phenomenon. I believe some things just can’t be captured on film or canvas, but have utmost respect for the attempt to do so. I believe the imperfect is simply perfect but honor the continued quest for excellence. I believe “less is more.” Less is more focused, more concise and more powerful. Less is also less distraction from your purpose and your unique voice.

I believe design greatly impacts our society and should be approached with thought, respect and a sense of responsibility.

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