Aéropostale

Integrated Marketing

OVERVIEW

As Interim Art Director for Aéropstale’s Global Licensing Department, I oversaw all design and marketing needs of global licensees in 17 countries throughout Asia, Europe, Middle East, and the Americas. My responsibilities included design direction for window displays, in-store and in-mall marketing, product giveaways, print and digital marketing, and outdoor advertising. I created branding and visuals directives for flagship store grand opening events, as well as marketing concepts for regional and cultural-specific events and promotions. Working directly with the Visual Merchandising team, I designed and produced showroom environmental graphics and props for the annual Aéropostale Market Week, which welcomed licensee buying teams from around the world.

ART DIRECTION / DESIGN

Fall Collection
Digital + Print
Ad Suite

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ART DIRECTION / DESIGN / ILLUSTRATION

Evergreen Branding Product Concepts

STICKERS + TOTEBAGS

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ART DIRECTION / DESIGN

Global Licensee Summer Newsletter

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ART DIRECTION / DESIGN / PROP STYLING

International Market Week Environmental Graphics + Prop Styling

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ART DIRECTION / DESIGN

‘AERO FEST’ Fashion + Music Event Assets

Including: Marketing Materials, Event Tickets, Video Projection Storyboard, Step & Repeat Backdrop and more…

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ART DIRECTION / DESIGN

‘T-shirt Riot’ Windows Display + In-store Event Marketing

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DoSomething.org - PSA Campaigns + Social Action Activations

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The New School - Brand + Advertising System