Working directly with the Vice President of Marketing of a successful family-owned cosmetics manufacturer, I was hired as a consultant to update and modernize their web presence and brand. The goal was to create a presence that stayed true to their roots but was more reflective of their industry and the many popular consumer brands for whom they produce, as well as serve as their calling card to generate new business. Of utmost importance was communicating their values of innovation and people-centric partnership. My responsibilities included art direction, website design, photography direction, on-site company culture + environment photography.