OVERVIEW

Directly requested by the Director of Brand Marketing, I served as Interim Design Director, leading the design team and creative direction for Bluewolf's signature annual industry report, The State of Salesforce, along with all related digital, print and video assets. Taking place in San Francisco, Dreamforce is the largest software conference in the world and Salesforce’s pinnacle event. With IBM as the Diamond Sponsor, I oversaw Bluewolf's extensive brand presence—including an outdoor advertising campaign, networking events, environmental experiences, marketing collateral, sessions presentations—as well as social media and sales engagement tools.

I also worked directly with Chief Marketing Officer, various stakeholders, and managed a team which included designers, freelancers, videographer, copywriter, and project manager. Additionally, I supported ongoing marketing initiatives, managed production vendor relationships, and developed an evergreen photography library for marketing and sales teams usage.