OVERVIEW

As a Creative Consultant involved from initial pitch to final execution, I developed the overall brand visual direction for a flagship concept salon, spearheading assets including web presence, print collateral, and interior environmental graphics. Additionally, I designed and directed a proprietary in-house app for salon stylists. The goal of the app was to serve as an overall client management system that featured a color profile tool for client history and preferences, stylist color mixing formulas, and a L’Oréal product recommendations tool to increase sales and track customer usage.