Aéropostale
Integrated Marketing
OVERVIEW
As Interim Art Director for Aéropstale’s Global Licensing Department, I oversaw all design and marketing needs of global licensees in 17 countries throughout Asia, Europe, Middle East, and the Americas. My responsibilities included design direction for window displays, in-store and in-mall marketing, product giveaways, print and digital marketing, and outdoor advertising. I created branding and visuals directives for flagship store grand opening events, as well as marketing concepts for regional and cultural-specific events and promotions. Working directly with the Visual Merchandising team, I designed and produced showroom environmental graphics and props for the annual Aéropostale Market Week, which welcomed licensee buying teams from around the world.
ART DIRECTION / DESIGN
Fall Collection
Digital + Print
Ad Suite
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ART DIRECTION / DESIGN / ILLUSTRATION
Evergreen Branding Product Concepts
STICKERS + TOTEBAGS
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ART DIRECTION / DESIGN
Global Licensee Summer Newsletter
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ART DIRECTION / DESIGN / PROP STYLING
International Market Week Environmental Graphics + Prop Styling
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ART DIRECTION / DESIGN
‘AERO FEST’ Fashion + Music Event Assets
Including: Marketing Materials, Event Tickets, Video Projection Storyboard, Step & Repeat Backdrop and more…
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ART DIRECTION / DESIGN