DoSomething.org
Youth Oriented PSA Campaigns + Social Action Activations
OVERVIEW
DoSomething.org is one of the largest nonprofits exclusively for young people and social change. As Interim Creative Director, I provided 360 creative concepting and creative direction for national integrated social action campaigns, including sponsored programs for: 3M, Aéropostale, Chevrolet, ESPN/MLB, Fossil, GM, HSBC, Harry's, Hollister, NFL, and Taco Bell.
Reporting directly to the CMO, I led the creative team and oversaw all campaign artwork and brand assets including 2020 Youth Voter Registration and Get Out The Vote initiatives. I also worked alongside the Director of Marketing to secure influencer participation and content creation.
INDUSTRY RECOGNITIONS
Winner of Digiday's 2020 Best Social Video Campaign
Finalist for YouTube's 2020 Streamy Awards
Honorable Mention for Cynopsis Media's 2019 Social Good Awards.
‘Teens For Jeans’ PSA Video Featuring Jenna Ortega
CONCEPT / CREATIVE DIRECTION
Aéropostale x DoSomething.org
CAMPAIGN CTA:
Run a drive to collect gently used jeans for young people experiencing homelessness
MORE
⬇︎
‘Mental Note’ PSA Video Featuring Connor Franta
CONCEPT / CREATIVE DIRECTION
Harry’s x DoSomething.org
CAMPAIGN CTA:
Share a “Mental (Health) Note” with a guy you know so he can have a quick, self-care check in.
MORE
⬇︎
CONCEPT / CREATIVE DIRECTION
‘Ride & Seek’ PSA Video Featuring Jason Genao
GM x DoSomething.org
CAMPAIGN CTA:
Download a flyer and play a game of “Ride & Seek” to make sure the people around you get buckled up every day.
MORE
⬇︎
CONCEPT / CREATIVE DIRECTION / ILLUSTRATIONS
‘Shred Hate’ PSA Video Featuring Gus Kenworthy + Pete Alonso
ESPN x MLB x No Bully x DoSomething.org
CAMPAIGN CTA:
Sign up to “Shred Hate & Choose Kindness” and help fight cyberbullying.