OVERVIEW

Princeton Architectural Press, founded in Princeton, New Jersey, is a leading publisher of books on architecture, design, and visual culture. Now based in New York City and an imprint of Chronicle Books, PA Press has broadened its publishing scope to include book categories such as narrative nonfiction, pop culture, nature, gardening, and crafts & hobbies, in addition to introducing illustrated children’s books, fine stationery products, and puzzles to its publishing program.

Working with the Senior Marketing Director and Marketing Manager, I was brought in as an Art Director/Consultant to establish the visual brand presence, and support the expanded integrated marketing program including: ecommerce, social media, title and author-specific event assets, trade advertisements, sell sheets and additional sales team support.